Hitting the Highlights in Baja California Sur
It took weeks to get our schedules together but I finally had the chance to talk about Mexico’s Baja California Sur with tourism pro and travel expert Ruben Maciel. Here is the perfect interview for those who are ready to explore this incredible area. I have visited about ten times and it is a unique destinations for whale sharks and marine life, great restaurants and classic cities like Loreto, Todo Santos, Cabo San Lucas and La Paz. Now it’s time to dive into Baja California Sur.
More about Ruben Maciel
Ruben began his career in multicultural communications in his studies at the California State University of Northridge. In the last 15 years Ruben has specialized in the creation of effective strategies to reach the US Hispanic Consumer.
Ruben spent the first 10 years of his career as the Director of Business Development and Community Affairs of Latin Publications, the largest Hispanic weekly publications in the nation. During his time, he increased the company’s revenue sales to more than 30% and was instrumental in new business acquisitions for the Hispanic Newspaper Network, a trade group dedicated to serving corporate America and the U.S government’s needs within the Hispanic Population.
He has worked with fortune 500 companies, such as Nissan Corp., Ford Motor Company, TJX Companies, and others in the development of effective outreach and communications campaigns to reach the U.S Hispanic consumer including grassroots programs, broadcast media, direct response and more.
Ruben’s work in the medical space includes relationships with the largest medical groups and health care providers in the US. His work was instrumental in the creation of the first diversity initiatives for a group serving more than 700,000 patients. As the liaison between community leaders and his corporate clients, Ruben’s work is instrumental in generating mutually beneficial programs that serve the diverse communities of its clients.