Popular US talk-show, â€œThe Oprah Winfrey Show,â€ is set to travel to Australia this December to film at least two episodes that will air in early 2011. The announcement includes a partnership between Tourism Australia and â€œThe Oprah Winfrey Show,â€ which will enable Australia to be showcased to audiences worldwide as part of the shows, Tourism Australia Chairman, Geoff Dixon announced today.
Speaking at a media conference in Sydney today, Mr Dixon said Australia will be profiled on at least two full episodes plus the season premiere, which went to air overnight, as part of the programâ€™s 25th season. â€œThe Oprah Winfrey Showâ€ reaches a global audience across 145 countries.
Mr Dixon said Qantas Airways, Tourism New South Wales, the Sydney Opera House, Tourism Victoria, Tourism Queensland, R.M. Williams and Network 10 were also partners in the venture. Other States and Territories may also be given the opportunity to be involved through editorial profiling opportunities.
â€œThe fact that Ms Winfrey has chosen to share her first visit to Australia with her television audience is a huge backing for our country and provides an amazing opportunity for Australian tourism,â€ Mr Dixon said.
â€œWe can showcase why thereâ€™s nothing like Australia to audiences around the world and encourage them to come and explore our country for themselves whether itâ€™s their first time or their fifth time.â€
Audience members attending the showâ€™s farewell season premiere episode were given one of the biggest surprises in â€œOprahâ€ show history when Ms Winfrey announced that they were all going to Australia. â€œThe Oprah Winfrey Show: Oprahâ€™s Farewell Season Premiere With Special Guest John Travoltaâ€ show aired at 9:00am this morning in Chicago (1:00am Sydney time).
Tourism Australiaâ€™s partnership with â€œThe Oprah Winfrey Show,â€ will see Ms Winfrey, her correspondents, and 300 of Oprahâ€™s most loyal viewers travel on an eight-day, seven-night trip to Australia, to film at least two episodes of the program during December.
The â€œOprahâ€ show cameras will be on hand to capture their journeys around Australia as well as bring everyone together at the steps of the Sydney Opera House â€“ or as it will be known that week the â€œOprah Houseâ€ â€“ for a spectacular show featuring Australian talent and special guests. Episodes will air first in the US in early 2011 and then roll out to other global markets.
Mr Dixon said the theme of the Australian visit â€œOprahâ€™s Ultimate Australian Adventureâ€œ is a perfect fit for taking Australiaâ€™s tourism message to the world.
â€œWe know Australia is a dream destination for millions of people and the partnership with â€œThe Oprah Winfrey Showâ€ is a real opportunity to show how they can make their dream of visiting Australia a reality,â€ Mr Dixon said.
Copyright: Harpo, Inc./All Rights Reserved/Photographer: George Burns