Taumatawhakatangihangakoauauotamateaturipukakapikimaungahor- onukupokaiwhenuakitanatahu is the longest place name in the world. Named by the local Maori tribe, Ngati Kere, in honor of its ancestor Tamatea Pokai Whenua, Tamatea was a famous chief and warrior. While not for the tongue tied, Tamatea's long name reflects the major milestones in this life. "Turipukaka-pikimaunga-tahu" was added to commemorate his many successful raids and wanderings, and to pay homage to his ample, muscular frame. To honor a particularly sad episode in his life "“ when his brother was killed in battle with a rival tribe "“ Tamatea is said to have mourned his loss by playing the koauau, or Maori flute. Hence the multi-syllabic name "Taumata-whaka-tangihanga-koauau-o-Tamatea-turi-pukaka-pikimaunga-pokai-whenua-kitana-tahu" literally translates as: “The hilltop, where Tamatea with big knees, conqueror of mountains, eater of land, traveler over land and sea, played his koauau to his beloved”.
For more on New Zealand at ITKT