New York, New York – June 5, 2009 – Eight Asian tourism organizations including the Hong Kong Tourism Board, India Tourism, Japan National Tourism Organization, Korea Tourism Organization, Macau Tourism Board, Philippine Department of Tourism, Singapore Tourism Board, and Tourism Authority of Thailand, have joined together to promote travel to the region and highlight the exciting and diversified appeals of Asia with a cooperative marketing campaign called “Discover Asia Now” and interactive website www.discoverasianow.com.

Visitors to the site will find information about each participating Asian destination, maps, useful tools such as local weather, currency exchange, price indexes and more to help them plan their trip as well as a sweepstake for a chance to win a trip for two to Korea and Japan, including round trip airfare from the US, hotel accommodations for six nights, and city tours of Seoul and Tokyo.

Leading tour operators, hotels, and airlines to Asia are offering special discounted travel deals and promotions exclusive to visitors to the Discover Asia Now website, such as $100 off packages for travel bookings prior to July 30, 2009. Travel deals consumers will find on the site include for example:

• Asia Classic Tours – Visit the Taj Mahal of India and the Great Wall of China, starting at $1,949 for 14 days.

• Asia Luxe Holidays – Enjoy a 5-day holiday in Kyoto starting at $1,598.

• Cathay Pacific – Travel to Hong Kong and 4 other Asian destinations, round trip economy from New York, Los Angeles or San Francisco, starting at $1,499.

• Club ABC Tours – “Hong Kong and Bangkok tour” for 9-days starting at $1,399.

• Gate 1 Travel – Starting at $1,459 Gate 1 offers a 12-day Affordable Thailand package.

• Goway Travel – Have a Singapore fling with Goway Travel for 4 days starting at $489.

• Pacific Holidays – Explore the beautiful beaches of the Philippines starting at $1,795 for 11 nights.

• SITA World Tours – Spend 5 days in Korea with SITA World Tours starting at $1,950.

The Discover Asia Now campaign is designed to inspire consumers to travel to the region and take advantage of the exclusive travel deals and a wide range of travel services to Asia available to them. A vacation in Asia is an adventure unlike any other, where rich cultural diversity, stunning landscapes, unique wildlife, vibrant festivals, and exotic food enchant visitors and meticulous service and warm hospitality lure travelers back time and time again.

The Discover Asia Now Campaign was initiated in 2008, drawing some 60,000 visitors to the site, over a period of six months, and two lucky winners were each awarded a trip for two to Asia; including one week in China, Hong Kong and Macau and one week in Japan, Thailand and Singapore.

Asia Now is a partnership between key Asian tourism organizations working together in a concerted effort to bring awareness to the entire region and promote the exciting and diversified appeal of each destination. The Asia Now Partners include the Hong Kong Tourism Board, India Tourism, the Japan National Tourism Organization, the Korea Tourism Organization, Macau Tourism Board, the Philippine Department of Tourism, the Singapore Tourism Board, and the Tourism Authority of Thailand.

For more information please visit www.discoverasianow.com

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