JAKARTA, 14 June, 2006 — Accor’s leading economy hotel brand Ibis continues its impressive expansion in the region with three new hotels in Indonesia, the country where the brand was first launched in Asia over ten years ago.
The three new Ibis hotels will open in 2008, starting with Ibis Cawang in Jakarta and followed by Ibis Semarang and Ibis Solo in Central Java. The additions will increase the Ibis network in Indonesia to 12 hotels in key commercial centres around the country
The 160-room Ibis Cawang will be strategically located in eastern part of Jakarta’s business district, 30 minutes drive to the airport and near office buildings, banks, government offices, automotive and telecommunication companies.
The hotel will have contemporary rooms, three meeting rooms, the Ibis signature La Table Restaurant, a business centre and swimming pool.
Ibis Semarang is currently under construction on the city’s busy JI Gajah Mada precinct, a prime area convenient for both business and leisure travellers. It is near the city’s central business district, and is just two minutes to the colourful Simpang Lima shopping area and within easy access to the city airport and train station. The hotel will offer 180 guest rooms, three meeting rooms, La Table restaurant, fitness centre and spa, business centre and fast Internet connections in every room.
Ibis Solo is scheduled to open late 2008 with 130 rooms, meeting facilities, La Table Restaurant and a business centre, and key Ibis design features including aspects of the Ibis 2003 room concept.
President Director Accor Indonesia, Gerard Guillouet, said the new hotels were part of Accor’s long-term strategy to expand the Ibis brand around Asia, particularly in Indonesia where it is the country’s leading three star brand.
“The addition of these three hotels gives the brand a significant boost in Indonesia, as the brand is now located in so many of the country’s key business and tourist locations.
“The largest growth in business in Indonesia is in the economy and mid-market sectors and Ibis is setting the pace in providing international-standard accommodation to this market sector.
“Ibis Cawang will be the seventh Ibis in the greater Jakarta district and will prove an attractive base for guests needing easy access to Tanjung Priok Harbour, Jakarta International Airport, Chinatown and industrial estates in the area.
“The announcement of the Ibis hotels in Solo and Semarang will also send a very positive signal after the recent earthquake that Central Java remains one of Indonesia’s most important tourist destinations.”
According to Mr Guillouet, Central Java is well positioned for additional Ibis hotels as Accor is already well established in the area following the opening of Novotel Semarang in May 2005. Currently Accor manages 9 Ibis hotels in Indonesia, with a number of other Ibis hotels planned to join the network over the next couple of years.
For more on Indonesia at ITKT