Issta and Arkia Airlines are offering customers aged 21 and over and who have not yet traveled overseas, an air ticket at half price to one of Arkia’s overseas holiday destinations. The terms required for this offer are to present a passport without any stamps, along with a signed statement from the passenger that they have never traveled abroad. Issta: The deal is valid on all existing prices and on all offers.

Yet again a special sales offer is being launched in an attempt to increase passenger traffic this summer. On this occasion the target market is aimed at those who are yet to take an overseas flight on the condition that they have reached the age of 21 and can prove that they have never flown out of Israel. The offer is a 50 percent discount on an overseas air ticket. The latest sales campaign from Issta joins their new campaign recently launched with El Al, offering a free flight to a selected destination in Europe with the purchase of a long range flight ticket.

The condition of this latest offer from Issta and Arkia Airlines is dependent on showing a clean passport without any stamps and a signed statement that the person has never travelled outside of Israel. This offer is intended to encourage first time travelers to visit one of Arkia’s overseas destinations this summer.

Due to the expected decrease of some 9 percent on passenger traffic this summer (based on data from the Israel Airports Authority), agents are being requested to fill seats regardless of the effect on profitability. This type of offer is regarded in the airline industry as causing more harm than good and is regarded as an internal marketing gimmick between the airlines and the marketers.

Issta reported that on the basis of the Poland project, launched two years ago, with schools from lower socioeconomic regions, they were surprised to discover that of the 306 students from years 11 and 12, only 3 had traveled abroad.

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