Southern Lakes in for Endless Winter

Holders of 2006 season passes for Coronet Peak, The Remarkables, Treble Cone and Cardrona can now ski or board well into 2007 at participating ski areas across the world, for just half price.

The Endless Winter Global Ski Experience encourages skiers & riders of each Leading Mountain Resort (LMR) of the World to visit the others. This programme will allow people to ski at vastly discounted rates for 10 out of the 12 months of the year.

The Leading Mountain Resorts of the World is an alliance between top alpine resorts. Queenstown New Zealand represents Australasia, Val Gardena Italy represents Europe, Vail Colorado for North America and Bariloche Argentina represents South America.

A top Japanese resort will soon be added to the alliance which will allow for discount skiing on every continent of the world for LMR season pass holders.

Under the Endless Winter offer, Queenstown region season pass holders can enjoy a 50% discount off ski passes at 18 snow areas in the Vail, Val Gardena and Bariloche regions on presentation of their home season pass.

Under the system, season passes sold in the Southern Hemisphere for the 2006 and 2007 seasons will be honoured by Northern Hemisphere resorts for the 2006/07 and 2007/08 seasons. Similarly, season passes sold in the Northern Hemisphere for the 2006/2007 and the 2007/2008 seasons will be honoured by the Southern Hemisphere resorts for the 2007 and 2008 seasons.

Queenstown Leading Mountain Resorts of the World spokesman and Destination Queenstown CEO David Kennedy said the Endless Winter Global Ski Experience offered benefits on several levels for Queenstown.

“This is a ground breaking initiative for local skiers & riders as well as the resorts involved. There is no other alliance of this sort in the world and no other organisation offers such value packed ski passes.”

For Destination Queenstown and the Southern Lakes region Endless Winter works to lift the profile of the region, acknowledge it as among the best resorts in the world and drive long haul winter visitors to the area.

“Leading Mountain Resorts of the World is valuable to Queenstown because it represents a world wide quality benchmark assuring visitors that in any of those resorts, they can expect the very best in an alpine holiday.”

Further information:
Destination Queenstown – David Kennedy 0274 324 330 or davidk@queenstownnz.co.nz
Coronet Peak and The Remarkables – David Ovendale 0274 317 070 or david@nzski.com
Cardrona – Bruce McGechan – 021 501 488 or bruce@cardrona.com
Treble Cone – Anna Yeates – 021 340 373 or marketing@treblecone.com

Participating Ski Areas (where you can present your pass for a 50% discount)Bariloche – Catedral
Vail Resorts – Vail, Beaver Creek, Breckenridge, Keystone, Arapaho Basin
Val Gardena – Cortina d’Ampezzo, Kronplatz, Alta Badia, Val Gardena/Alpe di Siusi, Val di Fassa/Carezza, Arabba/Marmolada, Alta Pusteria, Val di Fiemme/Obereggen, San Martino di Castrozza/Passo Rolle, Valle Isarco, Tre Valli – Moena/P.sso S. Pellegrino/Falcade, Civetta

*Endless Winter Global Experience Offer
Seasons pass holders at each participating LMROW resort receive a 50% discount on day lift passes purchased direct with the individual mountain on presentation of the qualifying season pass from their home LMROW resort. The qualifying season passes from the Southern Lakes region are:
Coronet Peak/Remarkables – Queenstown Season Pass/nzskipass/triple mountain pass
Treble Cone – Treble Cone Season Pass
Cardrona – Cardrona Season Pass

About Leading Mountain Resorts of the World (LMR)
Leading Mountain Resorts of the World is a global marketing collaboration where the partners support each other through the establishment of a brand that represents the best in the world’s alpine resort destinations. The concept was created in Val Gardena in 1999.

Leading Mountain Resorts of the World represents a world-wide quality benchmark representing the very best in an alpine holiday and joint programmes and promotions to promote mutual quality holiday resorts are underway. These include a dedicated website; www.leadingmountainresorts.com and cross marketing through each of the partners own marketing collateral.

Leading Mountain Resorts of the World offers travellers a global view of the world’s best alpine resorts which commonly offer superb skiing and boarding as well as a full range of summer, autumn and spring activities. Visitors to any Leading Mountain Resort of the World can expect the best possible alpine holiday experience.

*special conditions available at www.leadingmountainresorts.com