(New York, NY, November 11, 2011) "“ Warm Caribbean sun, exotic cuisine and friendly smiles made their way across televisions nationwide this morning as Matt Lauer of NBC's The TODAY Show wrapped up his world-wide "Where In The World is Matt Lauer?" on the island of Barbados. Over 5.3 million viewers received a taste of the island's idyllic white-sand platinum West coast, surfed the rugged East coast, watched as Matt learned how to "wuk-up" with Barbadian Soca star Alison Hinds and how to make the perfect rum cocktail with locally produced Mount Gay Rum "“ each segment showcasing the island's most important resource "“ it's people "“ with their renowned Bajan hospitality.


Special guests included Nilou Motamed, Features Director from Travel + Leisure magazine, who shared her favorite accommodations, listing the ultra-luxe Sandy Lane for its high-quality service and the chic but affordable Little Arches for its prime location and value.  Additionally, she mentioned her participation in this month's second annual Barbados Food & Wine and Rum Festival, where culinary superstars will converge in paradise, November 18-21. Celebrity chef Giada de Laurentiis showcased the island's famous dish of cou-cou and flying fish, along with its perfect companion "“ a Mount Gay Rum Punch, and even learned a few tips from Bajan chefs at Sandy Lane and Brown Sugar restaurant.


TODAY viewers caught just a glimpse into the island paradise that is Barbados "“ where exquisite cuisine and picture-perfect beaches reign, and where every traveler is considered family.


For more information on travel to Barbados, visit www.visitbarbados.org.