(New York, NY, November 11, 2011) – Warm Caribbean sun, exotic cuisine and friendly smiles made their way across televisions nationwide this morning as Matt Lauer of NBC’s The TODAY Show wrapped up his world-wide “Where In The World is Matt Lauer?” on the island of Barbados. Over 5.3 million viewers received a taste of the island’s idyllic white-sand platinum West coast, surfed the rugged East coast, watched as Matt learned how to “wuk-up” with Barbadian Soca star Alison Hinds and how to make the perfect rum cocktail with locally produced Mount Gay Rum – each segment showcasing the island’s most important resource – it’s people – with their renowned Bajan hospitality.


Special guests included Nilou Motamed, Features Director from Travel + Leisure magazine, who shared her favorite accommodations, listing the ultra-luxe Sandy Lane for its high-quality service and the chic but affordable Little Arches for its prime location and value.  Additionally, she mentioned her participation in this month’s second annual Barbados Food & Wine and Rum Festival, where culinary superstars will converge in paradise, November 18-21. Celebrity chef Giada de Laurentiis showcased the island’s famous dish of cou-cou and flying fish, along with its perfect companion – a Mount Gay Rum Punch, and even learned a few tips from Bajan chefs at Sandy Lane and Brown Sugar restaurant.


TODAY viewers caught just a glimpse into the island paradise that is Barbados – where exquisite cuisine and picture-perfect beaches reign, and where every traveler is considered family.


For more information on travel to Barbados, visit www.visitbarbados.org.