Milford, CT, February 2008 Unicomm LLC., organizers of the highly successful Adventures in Travel Expo series, has announced plans to build upon its winning formula by extending its brand to the Seattle market on September 13th & 14th at the Washington State Convention Center.
Supported by the power of the Seattle Times organizers will capitalize upon the Seattle-Tacoma DMA as one of the largest media markets in the country with a highly effective buying income, keen interest in outdoor and leisure activities and which also serves as main gateway to the Asia/Pacific region and Canada. The Seattle-Tacoma area also is an emerging market for the Caribbean and Latin America.
Unicomm will utilize its hybrid trade/consumer model as the format for the Seattle show. The first morning will be dedicated to travel industry professionals and trade, while the core of the event will be open to the general public giving consumers an opportunity to experience, to book and to explore what is hot, what is interesting and what is unique in active, adventure and experiential travel.
This year, the Adventures in Travel Expo will lead the industry with five events, strategically located in the top gateways and travel buying capitals of the U.S. Seattle is a natural extension of our brand as it represents a market that research shows will be very receptive to our shows, said John Golicz, CEO Unicomm LLC.
Seattle also represents our philosophy to create events that essentially become an experiential marketplace for showcasing the vast array of options available to travel professionals and to consumers. We create an exciting arena filled with a wealth of interactive exhibits from around the globe and add a top notch educational component that affords travel agents, wholesalers and travel brokers the opportunity to experience the best of what travel in the new millennium has to offer, Golicz says. Were looking forward to experiencing the same success as we have in other markets, he continued.
Part of the success of the Unicomms formula can be attributed to the quality of media partners that the company has assembled. These include top newspaper partners such as The Los Angeles Times, The New York Post, The Chicago Tribune, and National Geographic ADVENTURE Magazine.
For more information about the Adventures in Travel Expo please call (203) 878-2577 or visit the web site at www.adventureexpo.com.