ITALY (August 6, 2007) – Starwood Hotels & Resorts of Italy, Malta and Croatia is pleased to announce the launch of its interactive web campaign, “Taste the Mediterranean.” Designed to promote the distinct and unique flavors of this popular region, “Taste the Mediterranean” is a web-only travel package for food and wine lovers available at www.starwoodeurope.com/med/. Reservations for the “Taste the Mediterranean” package must be secured by the campaign end date of August 31, 2007. Also part of the web campaign are interactive video games that involve recipes of classic Mediterranean cuisine.
The “Taste the Mediterranean” package includes hotel accommodations, a three-course lunch OR dinner for two in one of Starwood’s legendary restaurants, regional gastronomic delights in the hotel room and a daily buffet breakfast for two. Double Starpoints® will also be extended during this special offer. The “Taste the Mediterranean” package requires a minimum two-night stay and priced from 126.00 euros per room per night. It is only available July 15 through December 31 and must be booked by August 31, 2007. For reservations online, click the “Book Now” button beside the hotel of your choice. To book by phone, call reservations and ask for the rate plan “Flavors.”
The participating hotels of the “Taste the Mediterranean” package include: The Westin Excelsior & Grand Hotel in Florence; Le Méridien Gallia, The Westin Palace & Sheraton Diana Majestic in Milan; Le Méridien Rimini; St. Regis Grand Hotel, The Westin Excelsior Rome & Sheraton Roma Hotel & Conference Center in Rome; Le Méridien Lingotto in Turin; Hotel Danieli, The Westin Europa & Regina & Hotel Gritti Palace in Venice; Hotel Villa Cipriani in Asolo; The Westin Dragonara Resort, Le Méridien St. Julians & Le Méridien Phoenicia in Malta and Le Méridien Lav in Split.
The web campaign also includes an interactive video game that engages visitors in an exciting challenge on the site. When entering the site, visitors are welcomed with “Guess the dish!” and are invited to match images and recipes to complete an entire menu. Recipes are also available to download.
“We’re trying to engage consumers with an experience that goes beyond one-way communication so they have a reason to visit our sites and discover our properties under different perspectives,” said Jacques Rossignaud, Regional Online Marketing, Italy & Central Mediterranean.